ABOUT
Florals that feel effortless,
yet deeply considered.
Every year in Northeast Ohio, where I grew up, after a treacherous winter I’d wait for the weather to warm up so my grandma and I could spend the day picking out flowers at the nursery and planting them all over her backyard. I didn’t realize it then, but those afternoons are where my love for flowers really began.
I’ve always had a love for interiors, too. I studied Interior Architecture in college and spent a few years working in the design world. But no matter what I was doing, flowers somehow always found their way in. Whether I was ordering and styling florals for project photoshoots, or keeping a constant rotation of fresh flowers in my own home, they were always part of my life.
Behind the Scenes
I’m a firm believer that florals are what make a home feel complete. To me, simply bringing a little bit of the outdoors inside is the best and easiest way to decorate. That love for creating spaces that feel alive is what eventually led me playing with floral design solely as a hobby and for my own home.
One holiday season, I decided to visit a flower wholesaler for the first time to make a few arrangements for my home... and haven’t stopped going back since. That first time walking into the cooler I truly felt like a kid in a candy store.
Looking back, flowers have quietly been woven into every chapter of my life. Today, Florals By Caroline is a reflection of everything I've always loved. It is my way of sharing that love through seasonal arrangements that feel effortless, thoughtful, and deeply rooted in the beauty of each season.
Common Questions
